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Media and its Influence on Democracy: A Case Study of Punjab

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This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. As time passed media turn into more and more influential and significant. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of "Agenda Setting Theory" and "Framing Theory" which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media aware people about freedom of speech and freedom of expression are how much necessary in a society and it can only be fulfilled in a healthy democratic society. Media plays the positive role to politically socialize the people in Punjab.


1-Hamayun Masood
PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.

2-Ali Hassan
Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.


Media, Democracy, Agenda Setting, Framing, Political Socialization, Political Knowledge, Public Opinion

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Volume & Issue

II - I

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: Dec 2019

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