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Pakistani Women Take Facebook with A Pinch of Salt; Men Go Overboard....

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The growing popularity of social networking sites among people has resulted in the blurring of the distinctions between offline and online people’s identities. Peoples are frequently enticed to publicly express themselves on social media in ways that reveal their personality. The study looked at how the Pakistani people used language to (re)construct their gender identities on Facebook. The researcher used qualitative approach in this study and selected 60 posts of male and female for analysis. The findings of the study shows females are more concerned with establishing social interactions and displaying closeness to others while still adhering to societal standards and expectations. Males posting prefer to discuss issues linked to personal and individual activities,while females prefer to discuss relationships and social perspectives. In reality, the current study suggests that an individual's identity is constantly formed and reshaped by their social, cultural, and technical surroundings.


1-Sajid Mahmood Awan
Senior Research Fellow, NIHCR, QAU, Islamabad, Pakistan

2-Hassan Shehzad
Lecturer, Department of Media Studies, International Islamic University Islamabad, Pakistan

3-Shane Zahra
MSc Anthropology, International Islamic University Islamabad, Pakistan


Pakistani Women, Facebook, Social Networking

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13 – 18

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: Dec 2021

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