AbstractMedia has become an important part of every society. However, the role of media differs from society to
society. Media in Pakistan has also become an important pillar of State. Before 2000, Print media and
electronic media were the key tools of information and communication. However, since 2000 media is enjoying liberty to
express the reality and facts. In this regard, President Musharaf has played positive role to allow the freedom and liberty to
media. Moreover, now social media is also playing significant role to provide access to all citizens to rest of world. Media
plays significant role in the general elections of Pakistan. Media has the ability to affect the elections via giving more or less
coverage to some specific candidates and parties. Therefore, during elections and after elections, media keep an eye on the
policies and actions of ruling party. However, there should be consensus among different channels on sensitive issues
especially related with the security of Pakistan like Civil-Military relations, role of army, centre-province relations, and
terrorism, religious and ethnic issues. As media is a key tool to create harmony and peace in Pakistani society.
1-Fozia BiBi Assistant Professor, Department of Political Science, Government Post Graduate College Settelite Town Rawalpindi, Punjab, Pakistan.2-Abida Yousaf Lecturer, International Islamic University Islamabad, Pakistan.
KeywordsMass Media, Communication, Social Constructivism, Internet, TV, Face Book, Twitter
Volume & IssueIII - I