Media has become an important part of every society. However, the role of media differs from society to society. Media in Pakistan has also become an important pillar of State. Before 2000, Print media and electronic media were the key tools of information and communication. However, since 2000 media is enjoying liberty to express the reality and facts. In this regard, President Musharaf has played positive role to allow the freedom and liberty to media. Moreover, now social media is also playing significant role to provide access to all citizens to rest of world. Media plays significant role in the general elections of Pakistan. Media has the ability to affect the elections via giving more or less coverage to some specific candidates and parties. Therefore, during elections and after elections, media keep an eye on the policies and actions of ruling party. However, there should be consensus among different channels on sensitive issues especially related with the security of Pakistan like Civil-Military relations, role of army, centre-province relations, and terrorism, religious and ethnic issues. As media is a key tool to create harmony and peace in Pakistani society.